Why Brands Should Take an Internationalisation Approach to Marketing

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The global marketplace offers vast opportunities for brands that are planning to incorporate internationalisation and globalisation into their marketing strategy, and seeking to source their products worldwide. Businesses that set out to expand globally have varying objectives, but normally follow … Read More

Marketing beyond your City: The importance of Digital Marketing in Overseas

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International Enterprise Singapore (or IE Singapore), a government agency driving Singapore’s external economy, recently held a workshop entitled “Digital & Social Media Marketing in Overseas” last May 31, 2016. The workshop was conducted to inform the local SMEs the importance … Read More