Why Brands Should Take an Internationalisation Approach to Marketing

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The global marketplace offers vast opportunities for brands that are planning to incorporate internationalisation and globalisation into their marketing strategy, and seeking to source their products worldwide. Businesses that set out to expand globally have varying objectives, but normally follow … Read More

Marketing beyond your City: The importance of Digital Marketing in Overseas

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International Enterprise Singapore (or IE Singapore), a government agency driving Singapore’s external economy, recently held a workshop entitled “Digital & Social Media Marketing in Overseas” last May 31, 2016. The workshop was conducted to inform the local SMEs the importance … Read More

How Strategic Digital Marketing for SME Can Boost Sales

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Among the greatest challenges an SME owner has to face are to think of effective ways to get ahead and beat competitors in terms of brand awareness. Running a Google ads campaign and using Facebook for business have become immensely popular for … Read More

Digital Marketing for SME: Why it is important

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Digital Marketing for SME: Why It is Important In today’s digitally fast-paced industry, the Internet offers almost endless marketing possibilities for small and mid-sized companies and businesses. Although many businesses have taken advantage of these online marketing strategies, some opted … Read More

Brand Building with Digital Display Screens in Integrated Marketing

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Video marketing content consumption across most used digital gadgets such as smartphones and tablets is flourishing. The unending test for businesses and brand ambassadors is to reach as many people as they can through their integrated marketing strategies and video … Read More

Integrate Mobile Marketing to your Business

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Growing trends in the consumer market have given businesses a heads up of what the competition is going to be in the past years. Companies used integrated marketing tactics in digital marketing to drive people into their products and services. … Read More

Video Marketing case study: Eucerin

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Background Eucerin is a dermatologist-recommended brand known for developing skincare products that delivers healthy skin through well-researched facts with scientific basis. Its mission is to provide gentle and effective skincare products that are highly trusted by medical professionals. It offers … Read More

Digital Video Marketing Trends

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Video Advertising Opportunities Digital videos play significant roles in content marketing today especially this 2015. With the rise of videos in terms of views and engagement, digital marketers apparently perceive rising opportunities with well-planned content marketing videos. In fact, this … Read More

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